Whilst travelling back from work one day, I tweeted @JustEatUK about a new advert they had hung on the train I was using. Complete with TV Box Set food puns printed on a takeaway receipt, it was a recipe for engagement.
— Mike Whitehead (@8dayssooner) November 25, 2014
The Just Eat social media team replied swiftly asking if I was going to be watching Baking Bad or The Walking Bread. What happened next, I didn’t expect… A tweet from Walter
White Wheat himself!
— Walter Wheat (@BakingBad) November 25, 2014
After some to & fro, between Walt, Just Eat and myself, alongside a cheeky request, I had a copy of Baking Bad in the post on its way to me. A few days later it had landed on my door step.