So here we have it, my first ever blog post and what better to write about than food and social media all in one!
I’ve decided to focus on one of the biggest and best menu relaunches that I’ve seen on social media so far. This is the launch of the new hand crafted burger menu at TGI Friday’s UK, including a secret burger!
@TGIFridaysUK have been really clever in using just one hashtag to bring some fun and free promotion to the launch, #BurgerFace. This allows their customers to send in their best picture of themselves wrapping their mouth around one of the new mouth watering burgers. The success of this alone can be found by simply searching for #BurgerFace.
— TGI Fridays UK (@TGIFridaysUK) April 26, 2014